AL22 - Deserve To Be Loved (Official Video) (2022)
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AL22 approached me wanting a video that told the emotional complexity and turmoil of his track Deserve To Be Loved, but one that still captured the energy and excitement of the EDM-inspired instrumental. I combined dance choreography, non-linear storytelling and some incredible performances to do exactly that.
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Credits
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Starring Macaulay Cooper
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Directed by Kristian Fitsall
Director of Photography: Cody Leigh-Stannard
Choreography: Chris GoPaul
Make up: Aratope Ajose
Camera Assistant: Lina Alvarez
On set photographer: Harri
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"Kristian is a brilliant person to work with. He listens intently to your ideas and magnifies them. A very respectful director, but also bold with his choices and creative flair.
Working with him on Deserve to Be Loved was a dream. He went above and beyond to make sure our vision came true with the resources and time that we had. The end result was better than anything I could have imagined, and it’s still one of my favorite project to look back on."
- AL22